Lottery.com, one of the biggest lottery courier apps in the US, is on the hunt for new acquisition targets or potential partners.

The company has built up a standing in the US as a provider of digital lottery services to customers, while also eyeing up more exposure in Europe and Asia, providing an online platform for customers to buy lottery tickets.

It has been expanding into sports over the past year though, acquiring S&MI Ltd., the parent company of sports fan engagement platform Sports.com, in September 2024.

Further strengthening this platform has been marked as a key objective for the firm, which recently finished its First Quarter Executive Planning this month.

“With cutting-edge technology integrations, strategic acquisitions and a robust financial roadmap, we are entering a new era for both Lottery.com and Sports.com,” Matthew McGahan, Lottery.com Chairman and CEO, remarked.

Potential sportstech suitors?

Of particular importance for Lottery.com is finding a ‘cutting-edge media technology’ firm to either partner with or acquire, though the former is much more likely.

The sportstech space is a highly competitive area, and Lottery.com may find itself spoiled for choice in this regard. The sector is home to the likes of Genius Sports and Sportradar, two of the market leaders with a plethora of sports data rights and partners.

Both of these firms have experience of providing streaming services also, via their partners like the NBA and Premier League. Other, perhaps more affordable, options could come in the form of newcomers like ALT Sports Data, which has appeared as a notable new data supplier and a partner of Formula One.

“These technologies have applications beyond sports which have the potential to open up revenue streams in the broader entertainment industry,” Lottery.com’s Q1 concluding statement read.

Separately, Lottery.com is also eyeing up opportunities in the esports sector, citing the estimated value of the space at $2bn in 2024 and projected growth rates of 20.7%, according to Fortune Business Insights.

The news comes just a couple of weeks after Lottery.com provided an update on its transatlantic and transpacific expansion plans. The Texas-based firm plans to launch in key European and Asian markets this year, it said, though it has not detailed which ones.