Sportradar has published its FY and Q4 2024 financial results, announcing a 26% YoY increase in full-year revenue to €1.1bn (£840m).

Full-year

The technology firm contributed the €229m uptick to a 29% and a 15% growth in its Betting Technology & Solutions, and Sports Content, Technology & Services segments, respectively. 

Divided into individual amounts, Betting Technology & Solutions revenue totalled €907m, driven by a 33% increase in Betting & Gaming Content thanks to Sportradar’s existing and new partnerships, as well as premium pricing of products servicing the NBA and ATP. 

Sports Content, Technology & Services revenue accounts were up 15% YoY for a total €200m, driven by a strong 16% growth in Marketing & Media Services across both Europe and North America. 

Rest of World revenue jumped 19%, while overall market performance across the US maintained a growth trajectory of 58%. The US contributed a total of 24% of total Sportradar full-year revenues compared to 19% in 2024. 

Growth in revenue as opposed to higher sport rights costs and continuous product investments also contributed to an increase in Adjusted EBITDA, which stood at €222m for the full-year, up 33% YoY compared to the previous year (2023: €167m). 

FY24 profits were capped at €34m, with €38m in foreign currency losses due to US dollar fluctuations. Net cash stood at €353m, while free cash flow went up 113% to €118m.

Q4

Q4 revenues went up 22% YoY to €307m (Q42023: €253m) led by 21% quarterly growth of Sportradar’s Betting Technology & Solutions segment, and a further 23% performance boost in Sports Content, Technology & Services. 

Betting Technology & Solutions brought quarterly revenue of €247m, driven by a 30% increase in Betting & Gaming Content from the addition of ATP content and overall partnership tailwinds across the US market.

Quarterly revenues from Sports Content, Technology & Services reached €60m thanks to a 22% increase in Marketing & Media Services from European and North American ads revenue. 

US revenue increased by 41%, playing a substantial part in the total Company revenue for the quarter by representing 24% of its total global market portfolio (Q423: 21%). 

Total quarterly revenue growth contributed to a 53% YoY increase in Adjusted EBITDA, which stood at €61m (Q423: €40m). 

Company cash and cash equivalents for the full-year period ending 31 December 2024   were €348m (FY23: €277m). The strong operating performance generated net cash of €353m. Free cash flow remained at €118m (FY23: €50m). Total full-year liquidity was €568m, compared to €497m at the end of 2023. 

Looking ahead, Sportradar expects a minimum FY25 revenue of  €1.3bn, representing YoY growth of at least 15%. The firm also anticipates Adjusted EBITDA of at least  €281m, with a minimum of 26% YoY increase.

Carsten Koerl, CEO of Sportradar, said: “We are pleased with our strong execution in 2024, achieving record revenue, operating margins and free cash flow generation. Importantly, we continued to build on our key competitive advantages including enhancing the depth and breadth of our content portfolio and further innovating on our product offerings.

“This past year we also grew our product offering, launching a number of award-winning products that expand our best-in-class product suite and bring fans closer to their favourite sports. 

“Importantly, as we grow our topline, we are at an inflexion point for multi-year margin expansion and increasing cash flow, positioning us to deliver meaningful shareholder value for years to come.”

Alongside the publishing of its financial accounts, Sportradar also announced that it is acquiring IMG Arena from Endeavor – a deal expected to close in Q4 2025.

On the acquisition, Koerl added: “When we are standing here in one year’s time, we will really know how great of a deal that was. Looking at the strategic aspect, we scale and we are the premium provider for B2B sports. That makes us even stronger. We’re also expanding our coverage of our key sports – tennis, basketball, soccer. The deal is very.

“It took us quite a while to get it done, but there is a very good opportunity to increase our client network here.”